“I can’t find candidates that meet my expectations!” “I haven’t got time to train them on everything!”

Sound like you?

The struggle is real but I have the solution …

Great employees need to be attracted to your business, just like your ideal clients. I know you have a strategy to bring clients into your business but you also need to have a candidate attraction strategy, even if you aren’t actively hiring, you can always build a database of potential candidates (with their permission of course!).

Well-known organisations can use their reputation as industry leaders or innovators to attract candidates but how does a small business attract the best candidates? Here are some tips to help you.

Make sure that your business is visible – Don’t just think about your website and social media presence but being mentioned and interviewed in the industry and local press, guest blogging and getting interviewed on podcasts and sharing your expertise at local colleges and universities will boost your visibility with potential candidates.

Share some behind the scenes secrets – Let candidates see what a fun, interesting and varied career they would have the opportunity to build if they join your business.

Provide opportunities for work experience and internships – This is a win/win you get some support as you grow your business and the chance to check out the student's skills.

Create/enhance the careers section on your website – Include case studies from staff and remember to allow potential employees to show an interest in joining your business even if you don’t have a suitable role open.

Utilise your network - The best candidates generally come through referrals, reach out to your network when you are recruiting and try offering a referral bonus to your existing staff to encourage them to share your vacancies with their network.

I’ll be sharing some in-depth tips on attracting and retaining amazing staff live on our Facebook business page at 9 pm GMT on Thursday, to watch live or catch the replay like our page here and turn on the notifications.

Next week I will be showing you how to write an advert that will attract your ideal candidate and repel the time wasters. Can wait? Schedule a call to discuss how we can help you grow an excellent team.